We Get the Monopolies We Deserve

How consumers can help stop anti-competitive corporate behavior (without government intervention)

First line of defense

Money, redefined

Money is to a free-market economy what votes are to a democracy. Therefore, spend your money as judiciously as you cast your votes.

The rule of two

The difference between two platforms and three may seem trivial, but it represents a 50% increase in competition, and can make all the difference in disrupting monolithic and complacent market leaders.

No pain, no gain

Use it or lose it

A free market system is only as free as its ability to support competition.

Author of SCORPION and Director of Design Prototyping at Adobe.

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